dogfish head pop-up

Pop up shop project completed first semester senior year. Project goal, take existing storage container and transform it into a pop up shop of your choice. For this I chose to create a pop up shop for Dogfish Head Brewing Company. The reasoning behind this selection was because this company originated in Delaware, which is where I am from. Now Dogfish is a nationally owned company. Creating this pop up shop introduced me to Sketchup, which is an architecture building software. I also used InDesign to create a book about the entire structure and event, Illustrator for graphics, and Procreate for the main mural. The main mural features a combination of the four beers showcased at this event.


To see full spreads click download (top right of booklet).